Do Role of Program TV and Host Attractiveness Influence the Interest of Watching? A Case of Indonesian Program TV and Indonesian Public Figure
Downloads
This study examines the influence of television program characteristics and host attractiveness on viewers’ viewing intention using the Indonesian television program Lapor Pak! on TRANS7 as the research context. A quantitative survey was conducted involving 97 respondents selected through purposive sampling. Data were collected using structured questionnaires and analyzed using multiple linear regression analysis. The findings reveal that television program characteristics have a positive and statistically significant effect on viewers’ viewing intention. Host attractiveness also has a positive and significant influence and demonstrates a stronger contribution than television program characteristics. Simultaneously, both independent variables significantly affect viewing intention and explain 64.7% of its variance. These findings indicate that engaging television program characteristics and attractive hosts with strong communication competence complement each other in increasing audience interest. This study contributes to the broadcasting communication literature by providing empirical evidence regarding the combined role of program characteristics and host attractiveness in shaping television viewing behavior and offers practical implications for broadcasters in developing competitive television programs.
Aksara, P. B. (2021). Metodologi penelitian kuantitatif. Bumi Aksara.
Al Aqilah, L. S. Z., Maryani, E., & Aristi, N. (2025). Analysis of sexist humour content in Lapor Pak! on Trans7 television. ProTVF, 9(2), 247–267.
Andhika, A., Fahmi, M., & Adjid, R. (2020). Pengaruh program UEFA Champions League di Orange TV terhadap minat menonton. International Journal of Social Science and Business, 4(1), 25–31.
Anjani, H. D., & Yusuf, A. B. (2022). Lakon komedi televisi Lapor Pak! di Trans7 (Kajian wacana kritis model Teun A. Van Dijk). Jurnal Onoma: Pendidikan, Bahasa, dan Sastra, 8(2), 545–560.
Asmoroweni, A. R. (2020). Manajemen produksi program acara televisi On the Spot Trans7: Production management of On the Spot Trans7 television program.
Christina, S. A. (2019). Studi kasus implementasi kebijakan reposisi sumber daya TVRI pada target audience generasi milenial. Promedia.
Duru, C. W., & Okpiabhele, E. (2025). Advertising as a survival strategy for broadcast media in developing economies: Evidence from Nigeria Television Authority (NTA), Port Harcourt.
Huwel, S., & Imawan, K. (2026). Representations of political criticism in the comedy show Lapor Pak! on the Trans7 Official YouTube Channel. Asian Journal of Management, Entrepreneurship and Social Science, 6(3), 3587–3604.
Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. The Public Opinion Quarterly, 37(4), 509–523.
Kembau, A. S., Surianto, S., Kumaat, A. P., Bernanda, D. Y., & Doa, F. N. (2024). Human vs. virtual fashion influencers in Indonesia: How expectancies and parasocial bonds drive emotional engagement. Indonesian Journal of Digital Business, 5(1), 263–276.
Mammadova, E., & Abdullayev, A. (2025). Cultural industries and national economic competitiveness: A global perspective. Porta Universorum, 1(3), 322–344.
Nielsen. (2023). More than doubles TV audience measurement in Indonesia. https://www.nielsen.com/id/news-center/2023/nielsen-more-than-doubles-tv-audience-measurement-in-indonesia/
Nugraha, B. (2022). Pengembangan uji statistik: Implementasi metode regresi linier berganda dengan pertimbangan uji asumsi klasik. CV. Pradina Pustaka Grup.
Oktavia, D. L., & Widiasanty. (2022). Pengaruh tayangan program Ilook NET TV terhadap minat menonton siswa/i SMK Sahid Jakarta. Inter Script: Journal of Creative Communication.
Roggers, A. (2025). The role of drama series in attracting and retaining audiences for Bukedde Television.
S?seanu, R., Stanomir, R., & B?dulescu, A.-A. (2025). Evolution of public broadcasting: TeleJurnal's viewership trends and strategic implications for business sustainability. Management & Marketing, 20(2), 1–10.
Suherman, A. (2020). Buku ajar teori-teori komunikasi. Deepublish.
Surianto, S., & Iswanto, C. R. (2024). Pengaruh host attractiveness dan program TV terhadap minat menonton: Studi komparatif Vincent dan Desta sebagai host program TV Tonight Show. Jurnal Sosial dan Sains, 4(6), 471–485.
Surianto, S., & Khang, F. D. (2024). The influence of host attractiveness and TV programs on interest in watching NET TV (Case study of Desta in Main Hakim Sendiri). Jurnal Syntax Admiration, 5(6), 2250–2260.
Surianto, S., Panjaitan, T. N., Subandi, Z. E., & Janeardie, S. C. (2025). Pelatihan ragam komunikasi di SMK Santa Theresia penjurusan pariwisata dan perangkat lunak. Ganesha: Jurnal Pengabdian Masyarakat, 5(1), 305–313.
Valimatov, T. (2025). Digital transformation in television broadcasting: The strategic impacts of Internet TV on the media ecosystem. History of Science, 6(4), 39–50.
Zahara, N., Bahfiarti, T., & Farid, M. (2025). An analysis of parasocial interaction patterns between travel micro-influencers and viewers on YouTube. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 10(1), 62–75.
Copyright (c) 2026 Surianto Surianto, Frenky Frenky, Yesica Yuliani Clara, Destri Sari Gunarti
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
