Penilaian Kepuasan Pengguna pada Aplikasi E-Wallet Menggunakan Metode AHP (Analytical Hierearchy Process): Studi Kasus pada Mahasiswa D3 Sistem Informasi Akuntansi Telkom University
Downloads
The development of financial technology has driven an increase in the use of digital wallets (e-wallets). However, society still faces difficulties in determining the most suitable e-wallet application due to the absence of an objective evaluation system. This study aims to compare three e-wallet services —namely, OVO, ShopeePay, and DANA —and provide information that can strengthen user confidence in choosing these services. The research method employed is the Analytical Hierarchy Process (AHP), with data obtained through a Google Form questionnaire. The analysis focuses on three main aspects: transaction speed, security, and user interface/user experience (UI/UX). The findings reveal that ShopeePay is the most preferred e-wallet compared to OVO and DANA. These results can help users select the most suitable e-wallet for their needs, as well as provide valuable input for developers to enhance service quality
Copyright (c) 2025 Marcela Daruwati, Hayam Wuruk, Tribhuwana Tungga Dewi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
