Visual Identity Design to Support Media Promotion for the Digital Business Study Program at the Indonesian University of Education
Main Article Content
In today's digital era, visual identity is an important point for creating a consistent visual identity. Especially as a promotional media which is an effective strategy in increasing student awareness in choosing study programs at higher education. Determining long-term choices that will have an impact on students' lives makes choosing a study program an important decision for prospective students. The student's future social life, profession, and level of personal satisfaction may be affected by this decision. Selecting a study program at a university is seen by prospective students as having the power to change the course of a person's life. Therefore, choosing a particular study program is a crucial choice. The visual identity attached to the product is very important for universities to facilitate media for the Indonesian Education University's Digital Business Study Program.
Keywords:
Visual Identity, Promotional Media, UPI Digital Business Study Program
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Amanda, Adelia Rizki, & Arisandy, Rineke. (2020). Palembang Kapitan Village Logo Design . Palcomtech Polytechnic.
Bachmid, Sofyan. (2018). Patterns of Higher Education Socialization in Increasing the Number of New Student Admissions at IAIN PALU. Journal of Pedagogia Vol , 7 (1).
Bestari, Afif Ghurub, & Ishartiwi, Ishartiwi. (2016). The Influence of Using Mood Board Media on Clothing Design Knowledge in Clothing Engineering Education Students. Journal of Educational Technology Innovation , 3 (2), 121–137.
Goddess, Rizky Andriana. (2023). Balinese Identity in Souvenir Company Logos in Bali Province . Indonesian Computer University.
Firdaus, Wildan Maulana, Komariah, Kokom, & Priyatna, Centurion Chandratama. (2017). Representation Of The Values Of Perfection, Unity And Courage In The New PT Logo. Darta Media Indonesia (KASKUS. CO. ID)(Study of Charles Sanders Peirce's Semiotic Analysis Regarding the New Logo of Pt. Darta Media Indonesia (Kaskus. Co. Id) as a Peruvian Corporate Identity. SEMIOTIKA: Journal of Communication , 11 (1). http://dx.doi.org/10.30813/s:jk.v11i1.956
Fitria, Norma, Ulfah, Ulfah, & Arifudin, Opan. (2020). Analysis of Factors on Prospective Students' Decision Making in Choosing an Islamic Religious Education Major. Al-Amar Journal: Sharia Economics, Sharia Banking, Islamic Religion, Management and Education , 1 (2), 120–127.
Hadisi, La, & Muna, Wa. (2015). Information technology management in creating learning innovation models (e-learning). Al-Ta'dib , 8 (1), 117–140.
Handaru, Wuri Cahya, & Setiawan, Aji. (2023). Designing Visual Identity for Traditional Markets . Brawijaya University Press.
Blacki, Akhmad. (2023). The important role of a logo in building a brand. Maliki Interdisciplinary Journal , 1 (6), 384–393.
Iivanainen, Riikka. (2017). Branding through visual design: A case study of a company's visual identity guided by brand values and story .
Indah, Djunita Pemata, & Ardhina, Kaniza Alfi. (2022). Startup Organization Management: Factors Inhibiting Startup Scale-Up (Study At Tanjungpura University Business Incubator). Maker: Journal of Management , 8 (2), 159–171.
Juslin, Patrik N. (2013). From everyday emotions to aesthetic emotions: Towards a unified theory of musical emotions. Physics of Life Reviews , 10 (3), 235–266. https://doi.org/10.1016/j.plrev.2013.05.008
Kamal, Bahri, & Rahmadiane, Ghea Dwi. (2017). The influence of perception, study program accreditation, and promotion on the decision to choose the Accounting Study Program at Harapan Bersama Polytechnic. Journal of Business and Management Inspiration , 1 (2), 145–158.
Keke, Mehmet Emin. (2022). The use of digital marketing in information transport in social media: the example of Turkish companies. Transportation Research Procedia , 63 , 2579–2588. https://doi.org/10.1016/j.trpro.2022.06.297
Novita, Yustina Dhian, & Santoso, Budi. (2021). The Urgency of Renewing Consumer Protection Regulations in the Digital Business Era. Journal of Indonesian Legal Development , 3 (1), 46–58.
Pratiwi, Peni. (2018). Ambient Media Communication Strategy Study Frontline Product Version "Get Them off Your Dog."
Priambada, Private. (2015). Benefits of using social media in small and medium enterprises (SMEs). SESINDO 2015 , 2015 .
Vinanditha, Cherlin, & Almigo, Nuzsep. (2023). Independent Web Development Study at PT. Kinema Systrans Multimedia. AJAD: Journal of Community Service , 3 (3), 406–412. https://doi.org/10.59431/ajad.v3i3.232
Wheeler, Alina. (2017). Designing brand identity: an essential guide for the whole branding team . John Wiley & Sons.
