The Influence of Indonesian Language in Business Social Media Content Strategies
Main Article Content
Social media has become a vital platform in modern business marketing strategies. This research aims to examine the influence of Indonesian in business social media content strategy and its impact on customer engagement and achieving business goals. We conducted this research using a mixed approach, including social media content analysis, online surveys, and interviews with business professionals. The research results highlight the important role of Indonesians in business social media. Language is the main tool in communicating with customers. Using correct and relevant language in social media content contributes significantly to increasing customer engagement. Posts with language that is clear, easy to understand, and free from language errors get more positive responses, such as likes, comments, and shares, which encourage more active interactions between companies and customers. In addition, this research underlines the importance of understanding local culture and values. Indonesian language that reflects Indonesian culture and social norms can strengthen the emotional bond between companies and customers, create a stronger sense of identity, and reinforce a positive brand image. The research also shows that the use of slang and local expressions can attract a young audience and expand the reach of a business. However, companies must remain careful to stay true to their brand.
Astuti, A. W., & Muhafifah, R. (2023). The Role Of Technology In Changing Modern Business Dynamics. Interdisciplinary Journal of Advanced Research and Innovation, 1(2), 68–72.
Chakti, G. (2019). The Book Of Digital Marketing: Buku Pemasaran Digital (Vol. 1). Celebes Media Perkasa.
Frans, T. (2017). Pembelajaran Bahasa Dan Sastra Sebagai Penguatan Dan Pemertahanan Nilai-Nilai Lokal. Jurnal Tahuri, 14(2), 8–19.
Juwita, R. (2017). Media sosial dan perkembangan komunikasi korporat. Jurnal Penelitian Komunikasi, 20(1).
Nahda, K., & Harjito, D. A. (2011). Pengaruh corporate social responsibility terhadap nilai perusahaan dengan corporate governance sebagai variabel moderasi. Jurnal Siasat Bisnis, 15(1).
Nurohman, Y. A., & Qurniawati, R. S. (2017). Pengaruh Komunikasi Sosial Media Terhadap Persepsi Konsumen Pada Produk Kosmetik Halal. Among Makarti, 10(1).
Panuju, R. (2019). Komunikasi pemasaran: pemasaran sebagai gejala komunikasi komunikasi sebagai strategi pemasaran. Prenada Media.
Purnomo, E., Annisa, F., Syafitri, N., Lutfi, M., & Suhairi, S. (2023). Peran Penting Komunikasi Bisnis Antarbudaya Dalam Era Globalisasi. Jurnal Ilmiah Wahana Pendidikan, 9(17), 239–245.
Rachmawaty, A. (2021). Optimasi Media Sosial Dalam Meningkatkan Penjualan di Masa Pembatasan Sosial Berskala Besar. TEMATIK, 8(1), 29–44.
Rahman, F. (2023). Marketing Public Relations Starbucks Indonesia dalam Membangun Loyalitas Customer. Jurnal Kopis: Kajian Penelitian Dan Pemikiran Komunikasi Penyiaran Islam, 6(1), 50–75.
Rizky, N., & Setiawati, S. D. (2020). Penggunaan media sosial Instagram Haloa Cafe sebagai komunikasi pemasaran online. Jurnal Ilmu Komunikasi, 10(2), 177–190.
Rosalin, S., Natalia, D. C., & Ambulani, N. (2020). Komunikasi Bisnis: Pendekatan Praktis. Universitas Brawijaya Press.
Saied, M., Atika, N., Sayudin, S., Sagita, B., Astuti, A. W., & Muharram, A. (2023). Exploration of Innovation Strategies in Business Management: Enhancing Sustainability and Organizational Growth in the Digital Economic Era. Riwayat: Educational Journal of History and Humanities, 6(3), 1739–1744.
Trulline, P. (2021). Pemasaran produk UMKM melalui media sosial dan e-commerce. Jurnal Manajemen Komunikasi, 5(2), 259.
Wicaksono, K. C. B. (2013). Mengukur Efektivitas Social Media Bagi Perusahaan. Binus Business Review, 4(1), 551–564.
Windi, P., & Mursid, M. C. (2021). Pentingnya perilaku organisasi dan strategi pemasaran dalam menghadapi persaingan bisnis di era digital. Jurnal Logistik Bisnis, 11(2), 71–77.
Zebua, R. S. Y., Hendriyani, C., Sukmadewi, R., Thaha, A. R., Tahir, R., Purbasari, R., Novel, N. J. A., Dewintari, P., Paramita, C. C. P., & Hierdawati, T. (2023). BISNIS DIGITAL: Strategi Administrasi Bisnis Digital Untuk Menghadapi Masa Depan. PT. Sonpedia Publishing Indonesia.
