Journal Indonesian Impression (JII)

Vol. 4, No. 1, January 2025

p-ISSN: 2828-1284 e-ISSN: 2810-062x

Website: https: //rivierapublishing.id/JII/ index.php / jii /index

Doi: 10.58344/jii.v4i1.6207

1028

ANALYSIS OF FACTORS INFLUENCING STUDENTS' INTEREST IN

MANAGEMENT AT BANDAR LAMPUNG UNIVERSITY

IN ENTREPRENEURSHIP

Dhesy Niken Larasati1, Vonny Tiara Narundana2

Universitas Bandar Lampung, Indonesia

dhesy.21011158@student.ubl.ac.id1, vonny.tiara@ubl.ac.id2

Keywords

Abstract

Motivation; Creativity;

Entrepreneurial Interest

In the era of globalization, entrepreneurship become solution strategic

For reduce unemployment and increase growth economy. Research This

aiming For analyze influence motivation and creativity to interest

entrepreneurship among students of the Management Study Program at

Bandar Lampung University. The research method used is quantitative

descriptive with approach statistical data analysis. Population study

totaling 724 students, and the sample as many as 88 respondents chosen

use Slovin technique. Primary data was collected through questionnaire

with four-point Likert scale level and analyzed use multiple linear

regression. Research results show that motivation and creativity in a way

significant influence interest entrepreneurship, with contribution by

53%. Motivation own more influence dominant compared to creativity,

but both of them each other complete in increase interest student to

entrepreneurship. Implications study This confirm importance

institution education For strengthening training and learning programs

entrepreneurship based on motivation and creativity For push birth

generation innovative entrepreneur.

Corresponding Author: Dhesy Niken Larasati

E-mail: dhesy.21011158@student.ubl.ac.id

INTRODUCTION

In the era of globalization, entrepreneurship has become issue strategic relevance in

various parts of the world. Many countries see entrepreneurship as one of the solution For

reduce unemployment, increasing growth economy, and create sustainable innovation. Shane

and Venkataraman (2020) emphasize importance approach science based in understand

entrepreneurship For optimize its impact on development global economy. In Indonesia,

interest entrepreneurship among student be one of indicator important in measure readiness

generation young face global challenges.

Global issues related entrepreneurship covers low level unemployment consequence

entrepreneur driven innovation young. Runco and Acar (2019) stated that creativity is element

the key that allows individual create solution new to existing problems. However, there are still

Lots challenges faced, including limitations access to education quality enterpreneurship in

many developing countries, including Indonesia (Lubis, 2021). At the global level, students

expected capable become agent change with create business new capable compete in the

international market.

At Bandar Lampung University, interest student to entrepreneurship Still face various

challenges. According to Wijaya et al. (2024), literacy finance be one of obstacle main for

Dhesy Niken Larasati1, Vonny Tiara Narundana2

Analysis Of Factors Influencing The Interest Of Management Students Of Bandar Lampung University

In Entrepreneurship

Journal Indonesian Impressions (JII) Vol. 4, No. 1, January 2025 1029

student in start effort. Other factors such as motivation intrinsic and extrinsic also play a role

role significant (Ryan & Deci, 2020). Research by(Timuloba et al., 2023) show that education

effective entrepreneurship can increase interest student to entrepreneurship, especially in areas

that have potential economy local yet dug up optimally.

Urgency study This lies in the importance of understand factors that influence interest

student For entrepreneurship. Dwitama & Bagus Wijaya, (2024) highlight that the COVID-19

pandemic has bring change significant on the pattern think student related entrepreneurship.

Students the more realize importance own skills that can create opportunity Work independent

in the middle uncertainty economy. Research This aiming For give outlook deep about factors

like environment, motivation, creativity, and knowledge entrepreneurship in to form interest

students of Bandar Lampung University against entrepreneurship.

Various study has done For analyze factors that influence interest entrepreneurship.

Ernawati, (2021) find that interest creative and entrepreneurial student can improved through

training programs based on practice. Venus (2016) emphasizes that attitude positive and strong

motivation play role important in determine success student in operate effort. While that,

research by Yulianti and Susanti (2021) shows that support environment, such as family and

friends, also have influence significant to interest entrepreneurship.

In addition, Wardani (2021) highlighted importance efficacy self in build trust self

student For take associated risks with entrepreneurship. Research by Unita and Iskandar (2023)

further carry on show that factor trade and industry local can become booster addition for

student For start efforts. Results study This show that interest entrepreneurship No only

influenced by internal factors, but also by factors external that is around student.

Study This give contribution new with integrate various factors that influence interest

entrepreneurship student in one analysis model. (Dunan dan Gunawan, 2023) take notes that

routine balanced work can increase motivation, which in turn influence performance

individual. Research this also takes into account development digital technology as one of the

factor relevant external, as expressed by (Steven & Ramli, 2023), that service electronic quality

tall can give impact positive on satisfaction customers and opportunities business.

Research purposes This is For Identifying factors that influence interest students of

Bandar Lampung University in entrepreneurship. Analyze influence education

entrepreneurship, motivation, creativity, and environment to interest entrepreneurship students.

Giving recommendation strategic For increase interest entrepreneurship student through

integrated education and training programs. With integrate various perspective from existing

literature, research This expected can give outlook new useful for development policy

education entrepreneurship in Indonesia.

RESEARCH METHODS

Study This use method quantitative descriptive with approach statistical data analysis For

identify connection between motivation, creativity, and interest entrepreneurship. Population

study covers all over Management Study Program students Faculty of Economics and Business,

University of Bandar Lampung in 2024, totaling 724 people. Withdrawal sample done use

Slovin technique, so that obtained 88 respondents as sample research. Primary data was

collected through distribution questionnaire that uses four-point Likert scale level (Strongly

Agree, Disagree, Strongly Disagree) for measure variable motivation, creativity, and interest

entrepreneurship. The data obtained analyzed through a number of stages, including validity

and reliability tests For ensure quality instrument, normality test For verify data distribution,

as well as analysis multiple linear regression For test influence motivation and creativity to

interest entrepreneurship. In addition, the t-test is used For test the influence of each variable

independent, while the F test is carried out For measure influence simultaneous variable

Dhesy Niken Larasati1, Vonny Tiara Narundana2

Analysis Of Factors Influencing The Interest Of Management Students Of Bandar Lampung University

In Entrepreneurship

Journal Indonesian Impressions (JII) Vol. 4, No. 1, January 2025 1030

independent to variable dependent. Coefficient determination (R²) was also calculated For

measure contribution motivation and creativity to interest entrepreneurship.

RESULTS AND DISCUSSION

Description of Respondent Characteristics

Respondent characteristics include descriptions of respondents obtained during the

research process.

1. Respondent characteristics based on gender

Figure 1. Respondent characteristics based on gender

From the analysis of respondent characteristics based on gender, the largest group

consists of women, with a total of 56 people or around 63.6%.

2. Respondent characteristics by batch

Figure 2. Respondent data based on Batch

Based on the results of processing respondent characteristics based on batch, the

highest number of respondents came from all batches in 2021, 2022, 2023 and 2024, namely

22 respondents (25.0%) each.

Dhesy Niken Larasati1, Vonny Tiara Narundana2

Analysis Of Factors Influencing The Interest Of Management Students Of Bandar Lampung University

In Entrepreneurship

Journal Indonesian Impressions (JII) Vol. 4, No. 1, January 2025 1031

Validity Test Results

Validation is done using appropriate methods. The testing methods used are:

Table 1. Results of Question Validity Test

Based on Table 1, the results of the validation test show that all statements are related

to different motivations. The test results obtained a calculation value > rtable (0.2096), the

highest calculation value is 0.895 and the lowest value is 0.522. Thus, each application

submitted in this study is considered valid.

Reliability Test Results

After completing the validation test, the tester continues with the reliability test of

each variable X and Y. Table 2. Realibility Test Results

Table 2 shows Cronbach's alpha motivation (X1) = 0.747, creativity (X2) = 0.918, and

entrepreneurial interest (Y) = 0.876, which indicates that all three are highly reliable.

Dhesy Niken Larasati1, Vonny Tiara Narundana2

Analysis Of Factors Influencing The Interest Of Management Students Of Bandar Lampung University

In Entrepreneurship

Journal Indonesian Impressions (JII) Vol. 4, No. 1, January 2025 1032

Normality Test

Then, the normality test is carried out on what is described in the following table:

Table 3. Normality Test Results

The normality test applied to the motivation variable (X1) obtained a significance

result of 0.400, which exceeds the significance limit of α = 0.05. This indicates that the data

for the motivation variable (X1) is normally distributed. The same applies to the creativity

variable (X2), which shows a significance value of 0.234, greater than α = 0.05, indicating

that the data is normally distributed. Likewise, the normality test on the entrepreneurial

interest variable (Y) which produces a significance value of 0.213 is also greater than α =

0.05. Thus, it can be concluded that the data for the entrepreneurial interest variable (Y) also

follows a normal distribution.

Multiple Linear Regression Analysis

Through data processing using a multiple linear regression approach, the findings

are presented in the following table.

Table 4. Multiple Regression Analysis

Based on the equation above, the results are replaced with the following equation:

Y = 14.633 + 0.498 x1 + 0.277 x2 + e. The regression equation states that motivation and

creativity influence entrepreneurial interest.

1. The constant 14.633 means that if motivation and creativity are absent, then

entrepreneurial interest has a value of 14.633.

2. The regression coefficient for variable X1 is recorded at 0.498, which means that every

time motivation increases by one unit, entrepreneurial interest will increase by 0.498.

Conversely, a decrease in one unit of motivation will cause a decrease in

Dhesy Niken Larasati1, Vonny Tiara Narundana2

Analysis Of Factors Influencing The Interest Of Management Students Of Bandar Lampung University

In Entrepreneurship

Journal Indonesian Impressions (JII) Vol. 4, No. 1, January 2025 1033

entrepreneurial interest by the same amount, namely 0.498, assuming variable X2 does

not change.

3. Meanwhile, the regression coefficient X2 shows a figure of 0.277, which means that

every increase in one unit of creativity will encourage an increase in entrepreneurial

interest by 0.277. On the other hand, if there is a decrease in one unit of creativity, then

the interest in entrepreneurship will also decrease by 0.277, with the note that the

variable X1 remains unchanged.

t-test

Data processing is obtained as follows: Table 5. t test

1. The results of the analysis show that motivation reaching 2,920 (tcal = 2,920 > table =

1,662) has a significant influence on entrepreneurial interest among management

students at Bandar Lampung University.

2. In addition, the creativity recorded at 2,468 (tcal = 2,468 > ttable = 1,662) was also

proven to have a positive influence on the entrepreneurial interest of management

students at Bandar Lampung University.

F Test

Hypothesis for F test:

Ho: There is no significant relationship between independent variables, such as motivation

and creativity, and variables related to entrepreneurial interest. Based on this, it can be

concluded that in general, motivation (X1) and creativity (X2) have a significant influence

on each other. Table 6. F test

Fcal value = 9.801 > Ftable = 3.10, which shows that motivation and creativity have

a significant influence on the entrepreneurial interest of management students at Bandar

Lampung University.

Dhesy Niken Larasati1, Vonny Tiara Narundana2

Analysis Of Factors Influencing The Interest Of Management Students Of Bandar Lampung University

In Entrepreneurship

Journal Indonesian Impressions (JII) Vol. 4, No. 1, January 2025 1034

Coefficient of Determination (R2)

The coefficient of determination serves as a measure that shows the extent to which

the model can describe the variation that occurs in the variable. When the measured value

approaches the number 1, this indicates that the proportion of the independent variable that

can be explained by the model becomes more significant.

Table 7. Coefficient of Determination of Inluence of Motivation and Creativity

on Students’Interest in Entrepreneurship

Based on Table 7, the R2 value is 0.530, which means that the influence of motivation

and creativity on entrepreneurial interest at Bandar Lampung University is 53.0%.

Discussion

The Influence of Motivation on Entrepreneurial Interest

The calculation test on the motivation variable (X1) is 2.920 (tcal = 2.920 > ttable =

1.662), the results of the study indicate that students' interest in entrepreneurship is one of

the influencing factors. Many factors can lead students to choose a career in business,

especially management students at Bandar Lampung University are interested in the career.

People who receive advice and motivation to achieve the goals of the company

organization will be motivated. Employees who are passionate about their work will be

motivated. The most important effort of business goals, employees must be physically and

spiritually healthy, understand the current situation and circumstances and give their best

efforts (Dunan and Gunawan, 2023).

The findings of this study indicate that business facilitation is the entire power that an

entrepreneur has to promote his business, ensure project progress, and provide guidance to

achieve desired goals according to theory.

The Influence of Creativity on Entrepreneurial Interest

The difference in creativity was obtained at 2.468 (tcal = 2.468 > ttable = 1.662),

creativity is a person's ability to innovate and create new things that are different and create

business opportunities. This activity affects students' interest in doing business because their

ideas can be opportunities. In other words, the better the students' thinking skills, the greater

their interest in business. On the other hand, students who are less creative may have an

interest in entrepreneurship.

Creativity can be understood in various ways. Some consider it a habit, culture, or

behavior, while others describe it as a mindset. In addition, creativity refers to combining

and reproducing knowledge in one's head when someone creates a new product or skill that

is surprising and useful to others. Creativity can also be seen as a combination of Styx Hang

Tua University Tanjung Pinang business students. This study shows that the success of an

Dhesy Niken Larasati1, Vonny Tiara Narundana2

Analysis Of Factors Influencing The Interest Of Management Students Of Bandar Lampung University

In Entrepreneurship

Journal Indonesian Impressions (JII) Vol. 4, No. 1, January 2025 1035

entrepreneur in running a company depends on his personality, business acumen, and strong

work ethic. The hard work attitude of entrepreneurs that influences creativity and self-

confidence is very important in supporting business development. Creative entrepreneurs

can create new products that drive business progress (Ernawati, 2021).

The Influence of Motivation and Creativity on Entrepreneurial Interest

Based on data processing, it was found that Fcal = 9.801 is greater than Ftable =3.10.

R2 value = 0.530 x 100% = 53.0%. This means that motivation and creativity have an

influence of 53.0% on students' interest in entrepreneurship. Entrepreneurship is a creative

activity based on innovation, creating something new, useful and profitable, creating jobs

and benefiting society. In addition, entrepreneurs include people who combine many internal

factors such as motivation, vision, communication, and the ability to run a business

effectively. Business ethics are related to human behavior. This is an important quality in

achieving success because everyone has different qualities. This attitude reflects society's

views on various challenges such as fear, depression, problems and criticism (Unita and

Iskandar, 2023)

The results of the study conducted by Lubis revealed that there is a strong relationship

between motivation, creativity, and students' interest in entrepreneurship. In the study, Lubis

said that motivation and creativity have a significant impact on students' interest in business

(Lubis, 2021). Wardani's research shows not only interest in entrepreneurship, but also

motivation and creativity (Wardani, 2021).

CONCLUSION

Study This show that motivation and creativity own influence significant to interest

entrepreneurship Management Study Program students at Bandar Lampung University.

Analysis multiple linear regression show that second variable This in a way simultaneous

contribute by 53% against variable dependent. namely interest entrepreneurship. In partial.

Motivation own more influence big compared to creativity, but both of them each other

complete in push interest student For entrepreneurship. Research results This confirm that

strong motivation and honed creativity can become factor key in increase interest student to

entrepreneurship. Therefore that, is needed development curriculum and training programs

integrated entrepreneurship For strengthen second aspect said. With Thus, the institution

education own role strategic in print generation innovative and adaptive entrepreneur to

challenge global economy.

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